If you’ve been noticing an influx in men’s skincare products online and in stores lately, you aren’t alone! Major beauty brands such as Clinique and Aesop are now offering men’s grooming products for the face and body. Even male celebrities are starting to hop on the trend. Both Pharrell Williams (Humanrace) and Idris Elba (S’able Labs) have entered the men’s skincare and grooming market with their own product lines—not to mention beauty and skincare influencers such as Hyram (Selfless). Given the pervasiveness of the trend, it’s clear that men’s skincare trends have moved way past the era of bar soap-only for washing your face.
Why Are Men’s Grooming Products Becoming More Popular?
The boom in men’s skincare is multi-faceted and influenced by changing social norms, economic factors, and the impact of social media.
Cultural Shift in Masculinity and Self-Care
There has been a cultural shift when it comes to concepts of masculinity, gender, well-being, and self-care. Skincare and other forms of self-care have been, until quite recently, marketed as decidedly for women. Now, beauty influencers are changing the narrative and demonstrating how self-care is for everyone.
Mainstream Acceptance by Major Brands
Large personal care brands, such as Dove and Kiehl’s, have pushed skincare for men into the mainstream, making them widely available to a larger audience. This mainstream acceptance has made it easier for men to access and adopt skincare routines.
Influence of Media and Celebrity Endorsements
Even more evidence that skincare for men has made it into the mainstream: Both GQ and Men’s Health have written in-depth guides to creating multi-step and multi-product routines. Additionally, celebrity endorsements from figures like Pharrell Williams and Idris Elba have further popularized men’s skincare products.
Conclusion
The shift from bar soap to serums in men’s skincare trends is undeniable. With the influence of social media, changing cultural norms, and the endorsement of major brands and celebrities, men’s grooming products are here to stay. Whether you’re looking to start a basic skincare routine or explore advanced products, the options are now more accessible than ever.
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